Chief Digital Transformation Officer, Vlocity

Frank Palase has over 30 years of experience helping companies drive transformational change to achieve strategic their objectives. Currently, Frank leads Vlocity customers through their digital transformation journeys, as Chief Digital Transformation Officer in Media, Communications and Energy. He’s a proven thought leader who helps companies deliver a competitive advantage through digital innovation.

Over his career, Frank has attained many significant achievements building sales acquisition capability, creating CRM support environments, decision support models for next best action, SAAS and PAAS platforms and building modern integration environments. The CRM efforts include successful implementations of a 30,000 agent Siebel and a 46,000 agent Salesforce capability. Frank holds 2 patents and is the winner of the TRACE3 OUTLIER award for 2015.

Frank believes in modifying and developing paradigms for business and IT to become more agile in creating omni-channel experiences. Combining his strategic business and engineering acumen, he has helped companies build meaningful solutions to unleash innovation.