Executive Director, Utility 2030

Vanessa Edmonds is a utility industry strategist, marketer, and writer who brings utility company leaders and innovators together to achieve digital transformation goals and discuss the future of technology and utility company viability.She currently serves as the Executive Director of the Utility 2030 Collaborative, a membership-based organization focused on advancing utility customer-centricity that she co-founded in 2018. She is also the founder and president of Appos Advisors, a go-to-market firm. In this role, she helps technology vendors resonate with utilities through marketing and the development of new programs and services. She has worked with several international companies on North American new market entry. Born in Winnipeg, Manitoba, Vanessa now resides in Alpharetta, Georgia, with her husband, three children, and two rescue dogs.